Becoming An Independent Personal Trainer – Congratulations! You have made a conscious decision to start your own personal training. You have certifications, experience and a proven track record of helping clients achieve their goals. After working out at a big boxing gym for a few years, you’re now ready to cut the cord and go it alone. Starting an independent personal training business can be exciting and rewarding, but I would be remiss to say that it is not without challenges. While a gym may take the lion’s share of personal training revenue, you really don’t have to worry about working hard to get clients. Now that you no longer have access to the lead funnel that Jim was, it’s time to start building your business. Below are some strategies to help you get clients:
What’s the easiest way to spread awareness about your new business? Tell everyone you know! Send an email to friends and family announcing your big decision to start a personal training business. Your natural network will be your biggest support group, so be sure to tap into it.
Becoming An Independent Personal Trainer
Almost 90% of consumers go online before making a purchase, and finding a personal trainer is no exception. Good news? Creating your own website won’t cost you an arm and a leg. Platforms like WordPress and Squarespace are available for laymen to create beautiful and functional websites.
Personal Trainer Certification
We may be inundated with tweets, statuses, and articles, but maintaining an active social media presence as a small business owner is a necessary evil. Moreso, the ability to show progress (your own or clients) through pictures and videos is a must for the fitness professional.
This can most likely become a slippery slope, so be careful before spending any advertising dollars. Whether you’re spending on Google, Facebook, Instagram, or whatever, if you don’t know what you’re doing, your spending will get out of hand. I firmly believe that learning anything about digital marketing and you should 100% consult with a professional. I’ve been able to find quality digital marketers through freelance websites like Upwork, but it’s important to educate yourself on the basics of digital marketing before hiring.
Walk around your neighborhood and network with as many small business owners as possible. You can establish strategic partnerships by offering free personal training to your customers. Additionally, partnering with local health and wellness professionals can do wonders for your business. Nutritionists, chiropractors, and massage therapists are great sources of cross-referrals.
Most high-rise apartment complexes have a beautiful fitness center on site. Build relationships with as many property managers as possible for the opportunity to become the preferred fitness retailer in the building. These properties have hundreds of residents, many of whom may be interested in hiring you as a personal trainer.
Challenges Of Personal Training: A Micro Guide
Google, Yelp and Facebook provide opportunities for you to create and promote your own business page. When you do this, it’s important to get as many customer reviews as possible. Additionally, fitness websites like RightFit Personal Training allow you to create a free profile and help you build a quality independent client base.
As an independent personal trainer, you have many opportunities to build your business and generate income. From online training to small groups, you can expand your horizons as a fitness professional. Before you get there, focus on getting as many loyal clients as possible. You know you are a great fitness professional with the knowledge and experience to back you up. Now is the time to roll up your sleeves and start building that book of business.
This is an original piece by Matthew Kornblatt; CEO and founder of RightFit Personal Training and NASM Certified Personal Trainer. Matthew lives in Chicago and is passionate about fitness, business and food.
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Things You Should Know Before You Become A Personal Trainer
Matthew Kornblatt CEO and founder of RightFit Personal Training; A digital marketplace that connects consumers with independent personal trainers. Hailing from Chicago, IL, Matthew’s entrepreneurial spirit began in college when he had the opportunity to co-own a summer camp with a childhood friend. A few years later, Matthew combined his passions (business and fitness) and launched the first version of rightfitpersonaltraining.com.
Fitness Professional Online (FPO) is an online hub for fitness professionals, personal trainers, group fitness instructors and others working in the fitness industry.
We provide information on further education, how to become a trainer, trainer training and personal training certification. As of the date I am writing this article, I have been a professional in the fitness industry for over 22 years. I have spent most of my time as a personal trainer (I currently own and operate a fitness media company, Mind Pump). I started in 1997 in a big 24 hour gym. In those days, personal training wasn’t really a big source of income. The gym I started at was considered one of the larger locations and averaged $120,000 in total gross sales, but only 10-20,000 of those dollars came from personal training. But that’s just the beginning. The late 1990s and early 2000s saw an explosion in income from personal training. In fact, the same club where I started my career just a few years later generated over 100,000 personal training sales. Personal training today generates over $10 billion a year. It’s big business and is considered one of the most stable segments of the fitness industry in terms of annual growth, averaging 1-2% growth each year. Every year, thousands of fitness enthusiasts choose fitness as their chosen field, and many of these new jobs are personal trainers. This is a logical first step. If you enjoy working out and love fitness, it makes sense to start as a certified trainer. The barrier to entry is low (most big boxing gyms only require national certification, which can be achieved in a few months) and it sounds like a lot of fun. If you’re serious about becoming a personal trainer, you need to slow down. As much as I love being a coach, I’m here to tell you that it’s not all sunshine and rainbows. If you are not suited for the job, personal training will ruin you. It’s a job you either love or absolutely hate. If you want to know if personal training is the right career path for you, keep reading. Below are three things you should definitely consider before becoming a personal trainer. Money If you like to make more money and your main motivation for exercising is money, I have bad news for you: don’t get into the fitness industry. If you go online and look up the average salary for a full time personal trainer, you will see that it is around 50k a year. Not bad, not great. Fitness is a passion field, like music or art. People who become coaches and personal trainers for long careers don’t do it for the money; They do it for passion. If you love fitness like I do, you won’t care about making tons of money because you’ll feel fulfilled. This is priceless in my opinion. I know enough rich and unhappy people to know that money doesn’t replace purpose. Honestly, it’s quite possible to make better than “okay” money as a trainer. You must be really good. After training for about 10 years I was charging $90-120 an hour as a personal trainer and most of that money was profit. Also remember that I am the exception rather than the rule. More often than not, coaches don’t make a lot of money. Another thing to consider is that if you do what you love, chances are you’ll be great at what you do, and for one, I love training people. Stress and Frustration You would think that personal training is a relatively stress-free job, but you would be very wrong. First, if you’re a trainer at a big gym (like most trainers), you have sales and performance goals. You are expected to sell X amount of personal training each month or you can be fired. You might be thinking, “Well, I’ll start my own business and go private.” LOL! It’s like jumping out of the frying pan into the fire. Starting and running your own business can be stressful no matter what career path you enter. Frankly, the pressure comes from the need for personal selling
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