Digital Advertising Manager Job Description – The term digital marketing is relatively new, although the components that make up digital marketing have been around for a long time.
It is only in the last few years that marketers, SEOs and the industry have realized that for a complete digital marketing strategy you need to leverage all digital marketing channels.
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Thus, “digital marketing” began to receive more attention, and as in any other profession, there is always a place for a “manager”.
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I have been working as a digital marketing manager for the last 10 years and in this post I will cover the following topics:
The Digital Marketing Manager is responsible for planning and executing a digital marketing campaign to promote a brand, product or service across all available digital marketing channels. The role also includes supervision of other professionals working in the digital marketing team.
In a typical scenario, the digital marketing manager is the head of the digital marketing department. Within the department there is a manager for each digital marketing channel.
It is the responsibility of the digital marketing manager to ensure that all departments are working towards the same goals.
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Search Engine Optimization: Design, plan and execute SEO campaigns to increase search engine rankings and traffic.
This is a very important element of a digital marketing strategy, and in the absence of a dedicated SEO manager, a digital marketing manager should have the skills and knowledge needed to handle all SEO-related activities.
An SEO manager is an expert in search engine optimization. She can tell you how to optimize your websites for search engines, how to create referrals from other websites (called link building), and how to ensure your website is available to Google for increased visibility.
He most likely started as an SEO consultant because, in reality, that’s where everything begins (in the world of internet marketing).
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But she has knowledge and skills related to other components that make up digital marketing, namely content marketing, email marketing, social media marketing and mobile marketing.
So, in short, the difference between an SEO and a digital marketing manager is that the latter has a wider range of skills and knowledge and can design and execute a comprehensive and effective digital marketing strategy that goes beyond SEO.
Content Marketing – In the digital world, you need content in any form (text, images, video, audio, etc.) because without content you can’t do anything online.
The question is: what kind of content do you need, who will produce the content, what are the topics, titles, length of the content, etc.
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These are the typical questions that a content marketing manager needs to answer, and if there is no content marketing manager (as is the case in most companies or agencies), then it is the digital marketing manager’s job.
Social Media Marketing – Social media is a great tool and a fantastic way to promote your online store or business, but how do you decide which social media to use, how do you set goals, and what type of content do you post?
What is a successful social media campaign and how do you manage your followers? Questions a digital marketing manager needs to answer with a social media manager or social media specialist.
Paid Advertising: PPC advertising on Google, Facebook or other platforms is a critical task for almost all types of digital marketing campaigns.
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Large digital marketing organizations or agencies are more likely to have a dedicated PPC manager and Facebook Ads specialist to handle these tasks.
For small businesses or sole proprietors this is not the case, so the job of a digital marketing manager is to manage and optimize PPC campaigns.
Email Marketing – Email marketing probably doesn’t have a dedicated email marketing manager unless you use email in more advanced ways than sending newsletters and subscription offers.
The job of a digital marketing manager is to come up with an email marketing strategy for the company that aligns with the overall digital marketing strategy.
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Mobile Marketing – Mobile is no longer an option, so every online business should have a mobile marketing strategy.
This may have to do with providing users with a mobile-friendly website or even developing mobile apps for different markets (Apple Store, Google Play, Amazon App Store, etc.).
A digital marketing manager should have the necessary knowledge and understanding of the market to suggest the best way to approach it.
By education we don’t necessarily mean a degree in marketing. While a bachelor’s degree in marketing or digital media is a plus, it is not a strict requirement.
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You can then obtain an accredited digital marketing certificate to validate your skills and demonstrate to future employers or clients that you have the training needed to work as a digital marketing manager.
What is equally important to creating a career in digital marketing is experience. A digital marketing manager should have adequate experience with all digital marketing techniques.
The first reason is to run successful campaigns. Getting to the point of maximizing the performance of your campaigns takes a lot of practice and testing.
Another reason is the proper management of experts in your team. To lead a digital marketing team it is not enough to have people management skills, you must also have the necessary technical skills.
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For example, in order to guide and mentor your SEO manager, you need to have experience working with SEO.
So, if you’re thinking about entering the digital marketing industry in a “managerial” role, keep in mind that it’s not like other professions where a manager’s job is primarily to manage people and resources.
In addition to technical and team management skills, a digital marketing manager should also have good communication and organizational skills.
Conversation with the customer: communicate with the customer and explain the benefits of digital marketing as a whole and, above all, the benefits and profits for their business.
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Design a digital marketing strategy: Use all the tools in your arsenal to create a comprehensive strategy to promote your business online.
Communicate the strategy to the client and stakeholders – Explain the strategy to the client and other stakeholders (e.g. experts and managers on their team).
Monitor the execution of the plan: Monitor the execution of your digital marketing plan ensuring that everything is executed correctly and on time.
How Much Money Do Digital Marketing Managers Make? A recent study shows that the average salary of a digital marketing manager is $97,000 per year.
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How much you can actually earn depends on many factors such as experience, the size of the company you work for, the type of clients and success stories.
Unlike “offline” marketing, everything in digital marketing is measurable, and digital marketing managers who have a proven track record of increasing business traffic and conversions are more likely to earn more than managers who only know the theoretical part.
Digital marketing is not a theoretical concept, but it is practical. It is not enough to know the theories behind the various digital marketing techniques, but you need to know how to put them into practice.
A digital marketing manager must have practical skills, and this means that taking a digital marketing course is a good starting point, but not enough.
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It will take time to become an expert in all components of digital marketing, but unlike other professions, these are skills you can gradually acquire without needing special education.
A digital marketing manager is not only an expert in one digital marketing discipline, but must possess a set of skills relating to the various ways in which you can promote a website online, as well as skills relating to planning, project control and team management.
In my opinion and experience, you cannot become a good digital marketing manager if you do not have a deep understanding of SEO.
SEO is the most important skill that you need to have first and then you can develop your knowledge for the rest.
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If you don’t have a good SEO foundation, it will be very difficult to become a successful digital marketing manager.
Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of hands-on experience with SEO and digital marketing. Alex holds a master’s degree in e-commerce and has consulted with Fortune 500 companies across multiple industries. He regularly blogs about SEO and digital marketing and his work is cited by major marketing websites. Connect with Alexa on Twitter and LinkedIn.
Master SEO, Google Ads, Facebook Ads, eCommerce, YouTube Marketing, Affiliate Marketing and more in this comprehensive digital marketing course. The Digital Marketing Manager provides reports on Beckman Coulter’s overall online marketing performance (including SEO, PPC, website traffic, email, third-party advertising) using Google marketing tools and systems (CMS, MA, video platforms and webinars).
To write an effective job description for a digital marketing manager, he starts by detailing duties, responsibilities, and expectations. We have included digital marketing manager job description templates for you to edit and use.
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Coordinate cross-marketing efforts with other Live Nation and Ticketmaster departments by developing and maintaining strong working relationships with internal departments (tour, social, email, tour marketing)
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